Massimo

Massimo Vignelli. What a reputation and an important role model to many within the creative industry. 


I was lucky enough to be in touch with him recently regarding my dissertation on Emigre, something he still feels very strongly about. Whilst on my travels around Edinburgh I found a very amusing shop frontage, sharing a similar name, interestingly set in Helvetica. I like to think he would approve. 


Another insiders designer joke.




Other interesting finds:

Driving School... a great play on words. 

Police boxes (the famous Doctor Who Tardis) fill the streets. Apparently Time Lords were very popular in Edinburgh a few years ago. Sadly now they are all boarded up and derelict but still left for people to enjoy. 

A beautiful logo.