Branding of Plymouth unveiled

The project that myself, Iain and Mario have been working on with Lloyd Northover and the Plymouth City Development Company has finally reached its conclusion. A brand framework, or 'brand world' as some would call it, has been developed. 


The tagline 'Positively Plymouth' encourages the numerous aspects of Plymouth, and the hidden ones too, to be celebrated. With so much to offer, Plymouth is an interesting and intriguing place to visit. 

There is a grid that images and text fit into and work around. The dynamic nature of this framework gives a large amount of freedom yet provides a distinct identity and tie between all that is produced. Both books and posters, and whichever company uses it, it all works and fits together and the idea is that the imagery used is found imagery from the public (or at least for council led promotion)

In conclusion, the framework provides the flexibility for the council and companies within plymouth to work with and creates a true, unique and beautiful feel to the place. However for it to work effectively consideration and the keen eye of a designer will be needed to keep the brand consistent.