Muse are one of the few bands with an appreciation for design (even if they do go a bit over the top at times) and realise just how important it can be for the fan experience, utilising elaborate light shows and intricate sets. They have even gone as far as suspending acrobats from balloons! One of the highlights are the visuals that play on the back screen to accompany the music featuring everything from illustrations of marching robots to war film footage, even disintegrating type.
This understanding flows across all contact points from website through to promotional items. In addition, they are also one of the first bands to use an interactive print concert guide, where you can access additional online content such as interviews or rehearsal footage using a webcam to take a picture of certain elements on a page. A long and probably annoying process but even so, they are challenging what a program can become, combining both print and digital benefits.
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